Fighting Varietal: This term was coined in the 1980s to describe a new category of wines, labeled as varietals but priced nearly as inexpensively as generics (e.g., "Mountain Chablis" or "Hearty Burgundy"). Glen Ellen was one of the first to sell good quality Chardonnay and Cabernet for $4 to $6 per bottle. Since then, the category has expanded; it includes varietals such as Merlot, producers from regions as far-flung as Chile, Australia and the south of France, and prices up to nearly $10 per bottle. But the concept is the same: a varietal wine of good quality at an everyday price.

“为生存而战的葡萄酒品种”： 这个词汇创造于1980 年，用来描述以品种名作为标签，但价格与一般葡萄酒（例如夏布利山或丰盛的勃艮第）一样廉价的新类别葡萄酒。Glen Ellen 是第一个以每瓶4-6美金出售上好霞多丽和赤霞珠的人。从此，这类葡萄酒得以扩展；包括的品种有美乐，生产地区也远到智利，澳大利亚和南法，每瓶售价也升至近10 美金。但理念是相同的：价格平易近人的高品质品种酒。